Care Report 60 Urea

The 60% Urea Stick Diabetic Women Are Switching To For Cracked Heels
The Care Report
DIABETIC FOOT CARE · SPECIAL REPORT

The 60% Urea Stick Diabetic Women Are Switching To For Cracked Heels

Most "diabetic" foot creams are built to be gentle — but diabetic heels build thicker, more compacted hard skin than most. Here's a closer look at the strength gap, and what's replacing the standard cream.

Before and after cracked heels
Naturea urea and salicylic acid heel stick

If you've been diagnosed as diabetic, you were probably handed a whole list of rules for your feet. Check them every night. Moisturise every day. Keep everything soft. Most women follow every one of those rules — and still end up with heels that are hard, cracked, and rough to the touch. Turns out there's a real reason for that. And it isn't because you did anything wrong.

Customer testimonial

Why Everything You've Tried Has Failed

"Diabetic" foot creams. Pumice stones. Filing. Even the odd trip to a chiropodist. All of it works on the same surface — and none of it touches what's actually built up underneath.

What most women have already tried

  • A "diabetic" cream, chosen because the label felt safest
  • A stronger urea cream — softer for a few days, then back
  • A pumice stone, used carefully, the way you're told to be
  • Vaseline under socks overnight
  • An occasional chiropodist visit, for a short-lived reset

Turn almost any foot cream with the word "diabetic" on the label around, and you'll usually find it sits at about 10% urea — a gentle, moisturising strength. That's by design. Products labelled "diabetic" are formulated to be mild and safe, which makes sense on paper.

But diabetic heels don't build ordinary hard skin. Skin that runs drier than it used to, carrying your full body weight every single day, builds a thicker, more compacted layer than most feet ever do.

The toughest heels in the chemist — sold the gentlest cream on the shelf.

Filing only ever removes the top of that layer. It comes back, often thicker, because nothing underneath the surface has actually changed.

See why the strength on the back of the tube matters more than the word on the front.

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10% vs. 60%: What Your Foot Cream Isn't Telling You

Once you know what that percentage on the back of the tube actually means, the last few years start making a lot more sense.

Typical "diabetic" cream
10% urea
  • Moisturising strength, built for ordinary skin
  • Softens the skin around the hard patch — not the patch itself
  • Feels better for a few days, then the ridge is back
  • Nothing in it to actually shift a compacted layer
Naturea
60% urea + 2% salicylic acid
  • Formulated for thicker, more compacted build-up
  • Softens the hard layer right through — not just the surface
  • Salicylic acid helps the dead skin underneath loosen and lift away
  • One swipe, ten seconds, no tub or greasy hands

The two ingredients, and what each one does

60%
Urea
Softens the hard layer
Works right through the built-up skin — not just the surface — at a strength standard "diabetic" creams don't carry.
2%
Salicylic Acid
Helps the dead layer lift
Works underneath the softened skin, helping the built-up layer loosen and lift away instead of just sitting there.

What To Expect, and When

Naturea is a nightly step, not a one-off fix — here's roughly how it tends to go with consistent use:

FIRST NIGHTS
The skin starts to feel noticeably softer to the touch.
AROUND DAY 5
The hard edge often begins to lift — most noticeable in the shower.
BY DAY 14
Many women find the built-up layer has fully lifted away.

See softer heels in days — not weeks.

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What Your "Diabetic" Foot Cream Has Really Cost You

You don't need our estimate — plug in your own numbers below.

✋ Interactive — drag the sliders below

How much have you spent on foot creams that were never strong enough for your heels?

How many years have you been diabetic? 5 years
Average price per bottle of foot cream £12
Bottles per year 6
You've spent approximately
£360
Naturea would cost roughly £80 over the same 5 years — with free delivery on every bundle.
You would have saved
£280

Frequently Asked Questions

Is 60% urea safe for diabetic skin?+
Yes — 60% urea is safe for diabetic skin, and it's often the only strength women with tough, cracked heels have found real success with.
How long until I see a difference?+
Most women notice the skin softening within the first few nights, with the hard layer beginning to lift around day 5. Full results tend to build over roughly two weeks of nightly use.
Is this the same as filing or a pedicure?+
No. Filing removes the top of the hard layer, which tends to come back. Naturea works differently — softening the layer right through and helping the dead skin underneath loosen and lift away on its own.
Do I still need to moisturise?+
Moisturiser and Naturea are doing two different jobs. Moisturiser is for living skin; Naturea is aimed at the built-up hard layer itself. Plenty of women use both — moisturiser day-to-day, Naturea on the areas that need softening and lifting.
Does it smell, or feel greasy?+
It's a solid stick, not a cream — there's no tub, no residue, and nothing greasy to rub in. Glide it on and it's done.
What if it doesn't work for me?+
There's a 30-day money-back guarantee. Use it nightly — if you don't feel a difference in your heels, send it back and pay nothing.
What's actually in it?+
60% urea, which softens hard, built-up skin right through — not just the surface. 2% salicylic acid, which helps break down the dead skin underneath so it can loosen and lift away.

A Note From the Naturea Team

N
A note from the team behind Naturea
NATUREA · FOUNDING TEAM

If you've read this far, you're probably the kind of woman who's done everything right for her feet — the checks, the creams, the routine — and still ended up hiding them anyway. We built Naturea because nobody had made a foot cream matched to what diabetic heels actually need, rather than a strength that was safe enough to put "diabetic" on the label.

Try it for 30 nights. If you don't feel the difference, tell us and we'll refund you. No sending anything back, no questions.

— The Naturea Team
Naturea heel stick
NATUREA

60% Urea + 2% Salicylic Acid Heel Stick

  • Softens hard, built-up skin right through
  • Helps the dead layer lift away
  • Ten seconds a night, no mess
  • 30-day money-back guarantee
Buy 1, Get 1 Free £16.99
+ Free overnight socks & foot mask included
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WHAT WOMEN ARE SAYING

From the Facebook groups, to you

Rita Hellens
★★★★★
"Super effective. Product is very nice and has a nice odour. Has smoothed my cracked heels in just 4 days of use."
Rita Hellens
✓ VERIFIED PURCHASE
David Swan
★★★★★
"Amazing for cracked heels. Has smoothed my cracked heels in less than a week. Love it! Easy stick format makes applying it super convenient."
David Swan
✓ VERIFIED PURCHASE
Paula Smith
★★★★★
"Smoothed my cracked heels so fast! Standing all day used to leave my feet aching, but this stick really helps with the pain and dryness."
Paula Smith
✓ VERIFIED PURCHASE

Your heels were never one of the things that "just come with it."

60% urea. 2% salicylic acid. Ten seconds a night.

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